Erik Burbank wanted to know if Royal Robbins could be considered the first sustainable apparel brand, so he asked the artificial intelligence chatbot ChatGPT. The answer came back “it’s hard to say who is first,” the newly appointed global brand president recounted....
As he traveled the world, James Merrill came to realize that efforts to recycle and reduce plastic waste were falling short. There were discarded plastic bottles littered everywhere. He wondered if all those bottles floating in oceans and piling up in landfills could...
Cascade Designs, the Seattle-based parent company of several outdoor industry brands, has hired David Fee as vice president of sales and marketing for the North America and Pacific Rim regions. Fee is tasked with driving the sales and marketing strategy for the...
Salt Lake City-based Clarus Corp., the parent company of Black Diamond Equipment, reported overall sales dropped 11.8% in the fourth quarter, partially because of inventory overhang at the outdoor brand's North American retail accounts. Sales in Clarus' Outdoor...
Spokane, Washington-based GSI Outdoors, a camp kitchen and hydration gear company, announced it has hired Justin Walford as executive vice president for GSI Outdoors and Pelican International and Tyler Botts as brand marketing manager to GSI. Walford has worked on...
Seattle-based Elevate Outdoor Collective (EOC) has tapped Josee Larocque as its new chief operations officer. Larocque was brought in with the goal of spearheading the company's global operations. Larocque comes to the company as former senior vice president of...
As new sales director for North America, Elliott Nolan is on a mission to sell Jack Wolfskin in the right stores. To do that, he isn’t trying to appeal to the biggest shops on the continent. “Our aim is to introduce the brand to as many outdoor specialty retailers...
Shimano, the Japanese manufacturer of cycling components and other equipment, reported net sales of bike parts jumped 16.6% from the previous year to 517 billion yen (US$3.83 billion). However, the company also expressed concern for the future, and said estimated 2023...
(This story was updated on 4/13/2023.) Yeti Holdings, retailer and manufacturer of outdoor products, reported sales were nearly flat for the fourth quarter of 2022 compared to the same period the previous year, after an issue with several product lines led to...
Wolverine World Wide revenue totaled $665 million in the fourth quarter of 2022, up 8.4% in constant currency compared to Q4 of 2021. In the company's newly organized Active Group, brands Merrell, Saucony, Sweaty Betty and Chaco reported $397.6 million in revenue in...
Editor's note: Dick's Sporting Goods commented on Moosejaw and Public Lands in an earnings call on May 23. Dick's Sporting Goods announced today it has agreed to acquire outdoor retailer Moosejaw from Walmart. The move would expand Dick's Sporting Goods' portfolio of...
(This story was updated on 7/6/2023.) REI Co-op released its third iteration of standards geared toward sustainability, social equity, and environmental impact for the brands that sell products in its stores. The company said in a news release that the new version of...
