After growing sales by 40% this year and three years of product development, it was the right time to launch snow outerwear, says Founder and CEO Cassie Abel.
Kate Robertson
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‘Forward Without Fear’: Why Hobie Surf Shop is Expanding
Co-owner Jake Schwaner shares why a 5,000 square-foot space in the new River Street Marketplace in San Juan Capistrano, California, was too good of an opportunity to pass up.
TOMS Hires New Exec Team, Returns to ‘Impact’ Model
New CEO Jared Fix replaces Magnus Wedhammar, who has departed the company.
Stanley Recalls 2.6 Million Travel Mugs Due to Burn Complaints
Stanley has received 91 reports of faulty lids on Switchback and Trigger Action travel mugs.
LVMH Luxury Ventures Fund Invests in Db Bags
The investment will be used to expand the Norwegian brand’s presence in the U.S. and Asia.
Authentic Pulling Billabong, Volcom, RVCA Licenses from Liberated Brands
Authentic Brands Group, the owner of Volcom, RVCA, Quiksilver, Billabong, and DC Shoes, is pulling licenses from Liberated Brands.
Updated: FASE Launches New Entrant in Hot Quick-Entry Snowboard Binding Category
For the 2025/26 season, the system will be integrated into the bindings of many of Nidecker-owned snowboard brands, including Rome Snowboards’ Katana, Jones’ Mercury, Bataleon Snowboards’ Blaster, and Thirtytwo’s first binding, the T32M.Â
L.L.Bean Reducing Workforce for Second Time this Year
Between 50 and 75 employees will be impacted by the decision.
Outdoor Research Reopens Seattle Flagship Store
The store on the ground floor of Outdoor Research’s corporate headquarters has been completely reimagined and renovated.
Cotopaxi Names Lindsay Shumlas CEO
Cotopaxi is shaking up its leadership team, promoting Lindsay Shumlas to CEO and appointing board member Wendy Yang to executive chairwoman of the Salt Lake City-based outdoor brand. Former CEO Damien Huang, who replaced Founder Davis Smith in May 2022, departed Salt...
The North Face to Launch Skims by Kim Kardashian Collab this Month
If you thought we'd moved past the neutral color era in the outdoor industry, think again: The North Face is launching a collaboration with Skims, and the entire line is in rich chocolate browns, peaches, and of course, black. Launching online at Skims.com on Dec. 10,...
Merrell to Expand to Lifestyle with New CPO Noreen Naroo-Pucci
Noreen Naroo-Pucci, Merrell's new chief product officer, will expand the hiking and footwear brand's lifestyle offerings. "Merrell's strategic move into the lifestyle segment caters to the growing demand for versatile footwear that seamlessly transitions from outdoor...
