Outdoor Research (OR), the Seattle-based manufacturer of leading outdoor apparel and gear, has recently promoted long-time employee Geoff Potter to VP of Operations. Geoff has worked in planning and operations for nearly 12 years. In his new role, he will oversee...
Magda Hernandez
Magda Hernandez's Latest Posts
Mountain Khakis Boosts Support for Retail Partners
Mountain Khakis, a premium men’s apparel outfitter, is doubling down on its commitment to retailers. From now through the end of 2023, the legacy brand will run a series of wholesale promotions and incentives supporting both its sales reps and retail partners. As...
DPS Skis Announces Partnership with KOHLA
DPS Skis, the U.S.-based ski manufacturer pairing aerospace carbon technology with groundbreaking shapes, announces a partnership with KOHLA, the Austrian brand specializing in mountain sports equipment. DPS will be the exclusive North American distributor for KOHLA...
ALOHA Collection Celebrates Newport Beach Storefront
The latest location is the brand’s third US brick-and-mortar store.
Rab Unveils New Collection of Synthetic Insulation
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.), industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, today unveiled its brand new Autumn/Winter 2024 line, including a...
Dynastar Launches New Hybrid Core 2.0 Ski Construction
As Dynastar celebrates its 60th anniversary in 2023, the famed brand, which is headquartered at the base of Mont Blanc in the French Alps, has its sights set on simultaneously continuing to lead the way forward in high-end ski performance while carving a more...
WSL Releases 2023 Annual Purpose & Impact Report
WSL One Ocean creates positive change in 2023 and beyond.
Z SUPPLY to Donate Black Friday, Cyber Monday Online Sales
Z SUPPLY to donate 100% of the online sales to the Z SUPPLY Foundation Education Fund.
Skullcandy Releases Limited Edition Acid Snow Camo Collection
The collection was designed exclusively for specialty boardsport retailers to reclaim brand’s position among action sport community.
Filson and Danner Release New Limited Edition Trail 2650 Mid
From the rugged logging camps of Oregon to the challenging terrains of the Yukon Gold Rush, Danner and Filson have been outfitting adventurers with unparalleled gear for generations. The next step in the iconic collaboration between two legendary Northwest brands is...
Alterra Mountain Company Expands Mountain Division Leadership
Alterra Mountain Company has appointed Ron Cohen, President & COO of Mammoth Mountain and June Mountain, and Rob Perlman, President & COO of Steamboat, to the newly created roles of Executive Vice President (EVP), Regional Operations. Both will serve on...
Group–A Appoints Bobby Goodwin President
Goodwin brings extensive leadership experience from executive roles at various brands.