Magda Hernandez

Magda Hernandez's Latest Posts

YKK Launches New Water-Repellant Zipper

YKK announces the release of its new DynaPel™ water-repellant zipper featuring GTT EMPEL® technology. Designed to be compatible with garment recycling systems, DynaPel™ uses EMPEL® technology instead of the standard PU film to achieve its water repellency. The lack of...

Oiselle Names Arielle Knutson as CEO

Innovative women’s running brand, Oiselle, today announced the appointment of its new CEO, Arielle Knutson, who joins the brand from her recent post as VP Marketing for sports hydration brand, Nuun. Knutson takes over from interim CEO, Atsuko Tamura, who has been with...

Backcountry Expands In-House Brands

Backcountry, the leading specialty retailer for outdoor gear and apparel, announces its expansion into wholesale business with its popular in-house name-sake brand, Backcountry. The retailer has been offering Backcountry-designed product, inspired by its team of...

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series