The global campaign and collection are fronted by Marina Testino and other changemakers.
Magda Hernandez
Magda Hernandez's Latest Posts
UGG Launches Regenerate by UGG Collection
In taking a step toward a more regenerative world, Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) released Regenerate by UGG™, an all-gender sustainability-focused collection crafted with materials from land cared for...
The Buckle’s September Comparable Sales Fall 11%
Comparable store net sales year-to-date for the 35-week period ended Sept. 30 decreased 6.8.
Suunto Unveils Plans for U.S. Direct Distribution
Suunto, a leader in design and innovation for sports watches, dive computers, compasses and digital services used by adventurers all over the globe, announced today that it has implemented a new system for direct distribution to a growing list of retailers throughout...
Hobie & Finless Skateboard Co. Team Up
The brands announces the highly anticipated collaboration re-release of the Hobie Super Surfer skateboard.
REI Formalizes Science-based Climate Targets
Today, specialty outdoor retailer REI Co-op announces that the Science Based Target initiative (SBTi) has approved the co-op's net-zero targets. To work toward these goals, REI is expanding the ambitions of its climate leadership, enabling the deployment of renewable...
Alterra Mountain Company Expands Leadership Team
Today, Alterra Mountain Company has announced key additions to its executive leadership team with the appointment of Krista Sprenger as Chief Development Officer (CDO), Gui Karyo as Chief Technology Officer (CTO), and Andrew Bodziak in the newly created role of...
Chris Perkins Named VP of Programs at Outdoor Recreation Roundtable
Outdoor Recreation Roundtable (ORR), the foremost coalition of outdoor recreation associations representing the $862 billion outdoor recreation economy, is proud to announce the promotion of Chris Perkins to the role of Vice President of Programs. This advancement...
‘The Grassroots Podcast’ Dives Into the Rise of Secondhand Gear
“The Grassroots Podcast,” an interview series from Grassroots Outdoor Alliance that specializes in specialty retail perspectives, is heading into fall with growing momentum, a widening audience, and a robust list of upcoming topics. With free downloads available on...
SMITH Teams Up with Oyuki for New Winter 2023/24 Design Collaboration
Artist Mike Shankster Illustrated the new Method helmet and Squad MAG goggles in the new line.
SMITH Launches All New Method Helmet
Innovators across snow helmets and goggles for almost 60 years, SMITH is excited to announce the launch of the new Method helmet, a unisex style designed for park riding, storm chasing, freeriding or freestyling every on-snow adventure in between. The low profile and...
GORE-TEX Releases New Brand Campaign
W. L. Gore & Associates (Gore) has announced that the consumer business of its Fabrics Division has launched a new GORE-TEX Brand campaign for the Autumn/Winter 2023 season. The AW23 campaign, the first with new global creative agency TCO London, highlights the...
