Mountain Equipment Company (MEC), Canadian retailer and outdoor gear brand, is beyond excited to announce the addition of plus sizes to their technical apparel collections for fall and winter. MEC believes that every woman should have the opportunity to participate in...
Magda Hernandez
Magda Hernandez's Latest Posts
Manitobah Attains B Corp Certification
Manitobah, the Indigenous-rooted brand dedicated to growing a strong Indigenous presence in the footwear industry as well as contributing to Indigenous economic empowerment, proudly announces its certification as a B Corporation™ (B Corp™). This achievement...
BOTE Announces Jacksonville, Florida Retail Opening
Florida’s own BOTE, a longstanding leader of innovation in the paddle board, kayak, and water lifestyle space, today announces its newest retail destination in the picturesque paddling haven of Jacksonville, Florida. Nestled next to the Atlantic Ocean, the new...
Wild Rye Expands Lifestyle Collection With New Fleece Kit for Fall
Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, announces the launch of its fall 2023 collection featuring an on-trend Hi-Pile Fleece Pullover and Jogger, the ultimate comfort-forward lifestyle kit. The collection also...
Boarding For Breast Cancer Teams Up with Brands for a Worthy Cause
In honor of October being Breast Cancer Awareness Month, boarding brands are giving back.
Martha Headwear Launches New Campaign, “Break Free of Pixels”
The campaign encourages individuals to disconnect from the digital world and emphasizes sustainability and supporting local businesses.
Costa Sunglasses Adds Two New Frames to the Del Mar Collection
Catherine and Kailano feature an eco-friendly design and 580 glass lens technology.
Timberland Eyewear Introduces Bio-Based Acetate Sunglasses
Timberland Eyewear proudly introduces its latest innovation, the bio-acetate TB9318 sunglasses, a remarkable fusion of style, performance and sustainability. Striking the perfect equilibrium between contemporary design and cutting-edge functionality, these...
Wondery Outdoors Introduces Hike Crew Series of Community Events
Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, is launching its all-new Hike Crew series. A free community event aligned with Wondery’s commitment to leadership in greater...
SNO-GO Announces Three New Ski Bike Models for 2023/24 Snow Season
SNO-GO, the global leader in ski bikes, today announced the release of three new ski bikes for the 2023/2024 snow season: an enhanced Shift model, the all-new lightweight Ripple, and the brand-new top-of-the-line Shifted. These new SNO-GO models provide the most...
Krimson Klover Releases Fall 2023 Apparel Collection
Krimson Klover, an outdoor fashion and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back, revealed its 2023 fall collection today. The Fall collection boasts pieces perfect for the...
Smartwool Announces “Second Cut Resale” Program
Smartwool, a manufacturer of Merino wool-focused products for active living, and thredUP (NASDAQ: TDUP, LTSE: TDUP), one of the largest online resale platforms for apparel, shoes, and accessories, today announced “Second Cut™ Resale,” a program that allows customers...