Vista Outdoor Inc. (NYSE: VSTO), the parent company of 41 renowned brands that design, manufacture and market sporting and outdoor lifestyle products to consumers around the globe, has been named one of the World’s Top 50 Procurement Organizations for the second year...
Magda Hernandez
Magda Hernandez's Latest Posts
Pinnacle Outdoor Group Promotes Sarah Maher to General ManagerÂ
Pinnacle Outdoor Group, a leading outdoor industry sales agency, announced the promotion of Sarah Maher to General Manager this week. Maher has been operating in this new role since 2022 where she oversees strategic development and sales operations in addition to her...
Alterra Mountain Company Announces Expansion of Deer Valley Resort
Utah resort will double its skiable terrain while adding premier hospitality via a new village and portal.
Alterra Mountain Company Announces Expansion of Deer Valley Resort
Alterra Mountain Company, the world’s premier mountain operating company, has announced a major terrain expansion of Deer Valley Resort that will add 3,700 acres of terrain to its world-renowned, ski-only destination located in the Wasatch Mountains in Park City,...
Grassroots Outdoor Alliance Promotes Dana Howe to Role of VP
Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization working together for the health and growth of specialty outdoor retail, this week named Dana Howe as Vice President. The new role is an expansion of Howe’s previous work as Director of...
686 Launches Unwork Collection
The new collection introduces a jacket and pant designed and tested with movement, durability and breathability in mind.
Roark Partners with Black Sabbath
The brand launches Roark Run Amok X Black Sabbath trail running and active capsule collection.
Ignik Partners with Artist Jessa Gilbert, Unveils The MTN Collection
Ignik, the outdoor heating brand on a mission to help people stay comfortable outside longer, is proud to debut the MTN Collection in collaboration with artist and Canadian Backcountry guide, Jessa Gilbert. This new collection features Gilbert’s artwork on Ignik’s...
GOES Health Extends Outdoor Safety Access with Android Launch
GOES Health, the award-winning outdoor health and safety platform, is thrilled to announce the much-anticipated launch of its mobile app on the Android operating system. With this expansion, GOES becomes the ultimate outdoor safety companion for both Android and iOS...
Vans Skateboarding and Punkandyo Partner on Skate Sk8-Hi Decon
Vans x Punkandyo Skate Sk8-Hi Decon will be available at an NYC pop-up event on Aug. 23, and globally at Vans retail locations on Aug. 24.
Macy’s Launches First Small-Format Stores in Northeast, Western Region
Four new stores will open as Macy’s, giving customers curated selections in a fresh space with a new vibe.
BOA Unveils New Trail Run-specific Footwear Study
BOA®, creators of high-performance dial-based fit solutions, unveils trail run-specific footwear study that scientifically proves the BOA® Fit System and its PerformFit™ Wrap improves athlete’s speed, stability, and efficiency on varied trail terrain, over traditional...