NEMO, the award-winning, independent designer of outdoor gear and accessories built to improve the adventure experience, has announced a recycling partnership with Ambercycle, a Los Angeles-based leading innovator in circular textiles. Ambercycle utilizes novel...
Magda Hernandez
Magda Hernandez's Latest Posts
ThirtyTwo Launches Summer 2023 Hood Rats Collection
The original art for the new ThirtyTwo Hood Rats collection was created by Mark Kowalchuk.
Jimmy Hopper to Lead Kahtoola’s Marketing Team
Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, is proud to announce Jimmy Hopper as Director of Marketing, Brand Development and Communications, effective immediately. With over two decades of outdoor and footwear industry...
Big Agnes Launches Canadian Website
Big Agnes, the Steamboat-Springs-based outdoor equipment brand, is excited to announce the launch of its new website dedicated exclusively to serving Canada’s active community of outdoor enthusiasts. This strategic move reflects the brand’s commitment to providing...
Solo Stove Partners with Public Lands For In-Store Customer Experience
(This story was updated on 8/10/2023.) Solo Stove, a home and outdoor lifestyle brand within the Solo Brands (NYSE: DTC) portfolio, is excited to announce a permanent in-store experience at the Public Lands store in Polaris, Ohio. Public Lands, the outdoor specialty...
Outdoor Research Unveils Spring 2024 Apparel, Gear Collection
Outdoor Research, the Seattle-based manufacturer of leading outdoor apparel and gear, this month unveiled its new collection for Spring 2024, showcasing a line created with sustainability, technology and inclusivity as its driving forces. Among its many initiatives,...
Xcel Wetsuits Signs Hawaiian Longboard Pro Sally Cohen to the Team
Cohen will support Xcel’s growing women’s business, help guide the direction of the women’s wetsuit line, and represent the brand in the global longboard community.
Mountain Equipment Company Tied for Top Place as Canada’s Most Trusted Brand
The accolade was bestowed by The Gustavson Brand Trust Index.
MEC Tied for Top Place as Canada’s Most Trusted Brand
Mountain Equipment Company (MEC) is proud to announce its recognition as Canada’s most trusted brand (tied with COSTCO). This accolade, bestowed by The Gustavson Brand Trust Index, reflects the company’s long-term commitment to fostering trust by delivering...
Chill Foundation Partners with Woodward to Inspire Young People
The brands want to inspire youth through skateboarding and build a more equitable boardsports community.
Aleck and SMITH Announce Strategic Partnership
Aleck – the industry-leading maker of wireless helmet audio systems for outdoor sports – and SMITH – the global market leader in snow goggles and helmets, and industry innovator across bike helmets, sport, lifestyle, and prescription eyewear – announce a strategic...
O’Neill and Save The Waves Coalition Announce Long-term Partnership
The partnership unites the brands’ efforts in protecting surf ecosystems across the globe.