Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that five of its acclaimed bike helmet models have been named among the safest helmets on the market, currently tested by the renowned Virginia Tech...
Magda Hernandez
Magda Hernandez's Latest Posts
Reima North America Names Kelly Buck as Wholesale Experience Manager
Reima North America, the high-quality children's outdoor clothing and footwear company, is pleased to announce the appointment of Kelly Buck as the company's new Wholesale Experience Manager. This strategic addition to the team is a testament to Reima's commitment to...
DAKINE Launches Its 2023 Mission Street Pack
The collection introduces two new models of backpacks, the DLX 32L and the 25L.
Mystery Ranch Launches Spring 2024 with Technical Lightweight Packs
MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, announces the launch of its new Spring 2024 line-up of technical backpacks. Available in January 2024 is a new arsenal of lightweight technical packs designed for...
Midland Apparel LLC. Acquires Southern Point Co.
(This story was updated on 7/21/2023) Midland Apparel LLC announces today the acquisition of the Southern Point Co. brand from Southern Point Co. LLC and its owner Brent Howell. A graduate of the University of Alabama, Howell founded Southern Point Co. in 2009. The...
La Sportiva’s Spring 2024 Apparel Is a Throwback to the Golden Age of Climbing
La Sportiva, makers of the world’s finest mountain gear, today announces its exclusive new apparel for spring 2024. The spring line is highlighted by the Climbing On the Moon apparel collection. This limited-edition capsule celebrates the golden age of climbing, a...
Matador and Carryology Launch a Capsule Collection
Matador Travel Equipment, the award-winning producer of high-performance travel equipment, and Carryology, the leading platform dedicated to exploring, inspiring, and celebrating the world of carry, are excited to introduce the Matador x Carryology EDX Series Trident...
Academy Sports + Outdoors Promotes Matt McCabe to Executive Vice President and Chief Merchandising Officer
Academy Sports + Outdoors, Inc. ("Academy" or the "Company") (Nasdaq: ASO) today announced that Matt McCabe has been promoted to Executive Vice President and Chief Merchandising Officer effective June 25, 2023, succeeding Steve Lawrence, who recently transitioned to...
Platypus Expands Its Best-selling Water Filtration Line
Seattle-based Platypus, the leader in taste-free and durable hydration that’s part of the parent company Cascade Designs, introduces two brand-new filtration systems for spring 2024. The QuickDraw™ Microfilter was launched in spring of 2021, and saw incredible...
PackTowl Launches Its Changing Poncho
PackTowl®, a leading innovator in outdoor and travel towels, is thrilled to announce its game-changing product, the Packtowl Changing Poncho. Designed to elevate the post-adventure experience, the Changing Poncho offers a convenient and comfortable solution for...
The East Coast Surfing Hall of Fame Announces Nominees for the Class of 2024
The Nominating Committee released the names of 10 surfers who will be recognized.
MSR Builds on Success of Award-winning Hubba Hubba Tent with Launch of Hubba Hubba Bikepack
Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand that’s part of the parent company Cascade Designs, is excited to announce their newest tent, the Hubba Hubba Bikepack for spring 2024. Made for those who live to adventure on...