REI Path Ahead Ventures is announcing a new cohort of founders that have been selected for its 2023 Navigate accelerator program. Path Ahead Ventures is partnering with nine founders of color, representing six companies this year as they further their growth in the...
Magda Hernandez
Magda Hernandez's Latest Posts
Mountain Hardwear Promotes Matt Burbach to Vice President of Marketing
Mountain Hardwear, a leader in durable performance equipment and apparel for outdoor enthusiasts, climbers, mountaineers, and athletes, has promoted Matt Burbach to Vice President of Marketing. Having served as Mountain Hardwear’s global marketing director for the...
Alterra Mountain Company to Acquire Schweitzer in Idaho
Alterra Mountain Company has announced that it has entered into an agreement to purchase Idaho’s Schweitzer, further expanding the company’s portfolio in the Pacific Northwest by joining Crystal Mountain in Washington. The addition of Schweitzer will bring the...
Florence and Riffe International Debut New Utilitarian Collection
The RIFFE X FLORENCE Collection will be available on florencemarinex.com, speargun.com and in select retailers.Â
Pacsun and The Met Celebrate Collaboration with New Fine Art-Inspired Capsule Collection
This third iteration includes dedicated men’s and women’s apparel, referencing a selection of works from The Met collection, as well as its logo.
FUZE Biotech Becomes FUZE Technologies, Launches New Website
As rapid growth in demand for clean, chemical-free solutions for odor control and moisture management fuels expansion, FUZE Biotech is changing their name to FUZE Technologies and launching a new and more comprehensive website to better complement their ever growing...
Consumers to Spend Record Amount for Father’s Day
Three-quarters of consumers plan to celebrate Father’s Day this year, which is on par with participation in recent years.
Whalebone to Host The Surf Thing in Montauk, NY
The event returns with world-class athletes, youth surf clinics and more June 14-17.
Primus Joins Silva
Primus, the Swedish cooking equipment brand, has officially moved into the Silva family of brands under the newly created Primus-Silva Sweden AB company. Primus and Silva will remain independent brands, focusing on each brands’ respective products and customers. With...
REI Co-op Enters the Running Shoe Business with the Swiftland MT
Based on years of gear designing, experience, customer feedback, and industry leading sustainability insights, REI Co-op introduces its first foray into running shoes since the 1970s, with the introduction of the REI Co-op Swiftland Multi-terrain (Swiftland MT). This...
Teva and Parks Project Join Forces To Keep Rivers Wild
Teva®, a division of Deckers Brands (NYSE: DECK), is excited to announce the launch of the Keep Rivers Wild Capsule Collection in collaboration with Parks Project. The purpose-driven and adventure-fueled capsule collection is inspired by the natural terrain of the...
UGG Unveils New “Feel Seen. Feel Heard” Campaign for Pride 2023
The brand teams up with host Davis Burleson and It Gets Better Project to highlight the importance and impact of powerful storytelling.Â