Lectric eBikes, the industry leading e-bike brand and the maker of the country’s best-selling e-bike model and third best-selling electric vehicle, has initiated May 30 as the official National E-Bike Day. The new holiday, established and sponsored by Lectric,...
The campaign’s goal is to rally 1 million supporters to protect our coasts.
The Burton x Happy Impulse capsule collection is dropping today.
Burton is excited to announce the release of the Burton x Happy Impulse capsule collection, featuring art created by Roberta Hall, a.k.a “Happy Impulse,” winner of the brand’s 2022 Design Your Pride contest. Anchored by a look that takes a sideways stance on the...
Mountain Equipment Company (MEC), Canada’s most trusted outdoor retailer is set to expand its retail footprint with the opening of a new standalone store in the Maritimes this August. The new location will be situated at The Mapleton Centre, Moncton and will offer a...
The National Ski Areas Association (NSAA) named the winners of its annual awards in sustainability, safety, marketing and beginner conversion (growth). The awards were presented to ski area members with the most innovative and successful programs in each category at...
The annual industry gathering will honor Art Brewer, Justine DuPont and Dr. Cliff Kapono.
Arcade (https://arcadebelts.com), a brand hard-wired to innovate was founded on the belief that belts could be designed and made better, to last longer, and be more comfortable - and Marsh Wear, a lowcountry fishing apparel company designing products for the pursuit...
Bass Pro Shops announced today plans for a new destination retail store on World Commerce Parkway in St. Johns County, Fla. The opening of the Outdoor World will mark the 13th Bass Pro Shops location in the great state of Florida, as it continues to expand its...
Yamaha Motor Corp., USA, today announces the Yamaha Outdoor Access Initiative (OAI) grants for the first quarter of 2023, supporting projects and programs creating opportunities to enjoy and engage in outdoor recreation and activities, including efforts geared toward...
ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, is thrilled to announce the availability of its top-rated recovery products, including the patented R8 Plus on Backcountry.com, the premier online...
The pro surfer and entrepreneur’s newest business venture seeks to create eco-conscious offerings without sacrificing performance and comfort.
