Rural is Rad, the movement that supports rural brands and founders doing rad things in the outdoor industry, is excited to announce its second annual Rural is Rad Week kicking off on Small Business Saturday, November 30th - December 7th! Rural is Rad Week celebrates...
Magda Hernandez
Magda Hernandez's Latest Posts
POC Releases New Hedvig Wessel Signature Collection
POC, the Swedish brand known for pushing boundaries in sports safety and protection, this week releases a new signature edition with leading freeride skier and current Freeride World Tour champion Hedvig Wessel. Designed exclusively with Wessel, the new collection...
Vans Skate Releases Skate Old Skool by Elijah Berle
The Vans Skate Old Skool by Elijah Berle will be available on Dec. 5 at vans.com/skateboarding and select Vans Skate retailers.
Laura Beachy Joins Thermore as VP of Global Marketing and Communications
Thermore, an Italian manufacturing firm and leader in sustainable synthetic insulation, welcomes Laura Beachy as Vice President of Global Marketing and Communications. Beachy joins Thermore from Hyla Strategies, a NYC-based boutique marketing firm, where she served as...
December 12 is the Last Day to Purchase a 24/25 Ikon Pass
Ikon Pass offers access to more than 50 global destinations.
Tilly’s Life Center Celebrates the Outcome of Its Gala
The event raised more than half-a-million dollars to benefit TLC’s youth empowerment programs.
Tillys Launches Second Drop of Exclusive NASCAR Collection
The Tillys x NASCAR collection is available now at Tillys locations and online at www.tillys.com
SDSI to Honor Bill Walton at a Special Event
The evening will also be a fundraiser for The Luck Duck Foundation, which is working to elevate homelessness in San Diego county.
ProTek Expands Its Official USMC Watch Collection
ProTek Watch proudly announced that it is expanding its Official USMC Watch Collection with the addition of Seiko 24-Jewel automatic movements in its Carbon Composite Case dive watches, to be available in June. This is the same “workhorse” movement found in many of...
Hari Mari Appoints Kate White as Chief Merchandising Officer
Dallas-based flip flop brand expands its executive team with Fossil Group merchandising pro, expands retail footprint in 2025 with major additions in Nordstrom, DICK’s, Free People.
Black Diamond Equipment Recalls PIEPS Pro IPS Avalanche Transceiver
Black Diamond Equipment®, the North American distributor of PIEPS GmbH, in conjunction with the U.S. Consumer Product Safety Commission (CPSC) and Health Canada, is voluntarily recalling the PIEPS Pro IPS avalanche transceiver due to an issue with the size of the...
OluKai Opens First East Coast Store at Disney Springs, Florida
OluKai is thrilled to announce the opening of its first East Coast retail location at Disney Springs on Friday, November 22. “There is a natural connection between Hawai‘i’s island lifestyle and Florida’s vibrant coastal culture; moreover Disney Springs’...