The Conservation Alliance (TCA) - a coalition of like minded businesses working to protect North America’s wild places and outdoor spaces - is expanding its membership into the fishing industry. From line and reel manufacturers, to apparel companies, seven fishing...
Magda Hernandez
Magda Hernandez's Latest Posts
U.S. Ski & Snowboard Partners with X Games
The two organizations introduce Winter X Games Series.
REI Co-op Welcomes Mike Cannata as New VP of Human Resources
Specialty outdoor retailer REI Co-op today announced Mike Cannata has joined the organization as vice president of human resources. This newly created role will lead the strategy and execution of initiatives focused on the employee experience of the co-op's hourly...
REI Welcomes Two Co-op Members to Board of Directors
Specialty outdoor retailer REI Co-op today announced that co-op members Patricia Lopez and Doug Mack have joined the company’s board of directors following their election in May. Patricia Lopez is an executive and former CEO with a broad range of global marketing and...
Velocio Relaunches Velocio Renewed
Velocio, makers of performance cycling apparel, is pleased to announce the relaunch of Velocio Renewed with an all-new trade-in option. The refreshed program includes a collection of revived, repurposed, and reconditioned apparel that is ready for a second life in the...
Osprey Packs Invests in Run Category
Osprey Packs, a leader in creating top-quality, high-performance innovative carry solutions, is deepening its focus in the run category with the addition of four elite athletes to its team, the debut of a short documentary, “Training For Western States,” continuing...
Hobie Eyewear Supports National Sunglasses Day, BassmastHER Workshop
The company donates 65 pairs of polarized sunglasses to workshop participants.
Hobie Eyewear Supports National Sunglasses Day, BassmastHER Workshop
Today marks National Sunglasses Day – and yes, it is “a thing.” Presented annually on June 27 by the Vision Council, the day’s message is focused on raising the visibility of sunglasses for their ability to protect your eyes from the sun’s powerful UV rays while also...
Sunday Swagger Unveils Its Most Anticipated Apparel Release
Performance golf apparel company reveals its biggest product drop of the year with a new collection of polos, t-shirts, and hats for men, women, and youth.
Billabong Unveils Sustainable Wetsuit Program
Liberated Brands releases world’s first wetsuit made from post-consumer recycled wetsuits and textiles.
SIA Announces Registration is Open for 2024-2025 Summit Series
Popular industry gatherings conclude with Global Summit in Sundance, UT.
SIA Announces Registration is Open for 2024-2025 Summit Series
Snowsports Industries America (SIA), the premier trade association representing the winter outdoor industry, today announces the continuation of its highly successful Summit Series industry events. Building on the momentum and impactful programming of last year, the...