Inspired by the Greek concept of inner potential, the new DUNAMIS by adidas Sport Eyewear embodies the brand's energy, sporty attitude and pursuit of innovation and excellence. DUNAMIS features a world-exclusive thermoformed lens, meticulously engineered for optimal...
Magda Hernandez
Magda Hernandez's Latest Posts
Outdoor Research Grows Investment in the Cycling Community
As it continues to focus heavily on the mountain bike category around the launch of its new Freewheel collection, Outdoor Research, the Seattle-based maker of high-end outdoor apparel and gear, is also getting involved with a number of cycling festivals, advocacy...
Teva Introduces Aventrail Trail Running Sandal
Teva®, a division of Deckers Brands (NYSE: DECK), is continuing to push the boundaries in performance footwear, introducing the first-of-its-kind, trail running sandal built for an uninhibited run experience. Aventrail was created to bridge a gap in the trail running...
Ivan Florence Joins FLORENCE
Ivan is John and Nathan Florence’s younger brother and renowned surfer, skater, and snowboarder.
Rumpl Doubles-Down on Great Lakes Wholesale Territory
Rumpl, inventor of the Technical Blanket category and the Original Puffy Blanket, is pleased to announce a strategic partnership with Parallel 45 Sales to enhance its footprint in the Great Lakes Sales Territory. Effective June 2024, this collaboration will see...
Birkenstock Announces Launch of Secondary Offering
The offering is an opportunity for the company to further broaden its investor base and to increase the liquidity of the stock, Birkenstock CEO says.
Birkenstock Announces Launch of Secondary Offering
Birkenstock Holding plc (“BIRKENSTOCK”, the “Company” or “we”, NYSE: BIRK) announced today the commencement of an underwritten secondary public offering of 14,000,000 of BIRKENSTOCK’s ordinary shares (the “Ordinary Shares”) by BK LC Lux MidCo S.à r.l., an entity...
Oakley and Team USA Surfing Drop Exclusive Apparel Collection
The offshore apparel collection will launch as surfing returns to the 2024 Summer Olympic Games in Paris.
ORR Launches Third Round of Outdoor Recreation Grants
Outdoor Recreation Roundtable (ORR) announced the opening of the third round of its rural implementation grant opportunity for rural communities to grow their local economies and make them more resilient through outdoor recreation. These grants are made possible...
Filson and Helinox Introduce 2024 Collaboration
Filson and Helinox, two brands united by a shared foundation of craftsmanship, premium quality products, and a love of adventure, today introduce the 2024 Filson x Helinox Collaboration. The new collection reflects the storied history of explorers, adventurers and...
Vissla Unveils Natural Seas Wetsuit Collection
The wetsuits are 100% neoprene-free, setting a new standard in eco-friendly surf gear.
Geartrade Wins Second Outdoor Retailer Innovation Award
Geartrade, the engine for outdoor industry recovery and resale, was honored last week as a winner of a prestigious 2024 Outdoor Retailer Innovation Award. Chosen by an independent panel of expert judges who evaluated 137 entries to determine the 13 award winners, the...