Lift Foils, industry-forging creators and developers of eFoils, surf foils, and foiling equipment, today launches BlowFish, an inflatable add-on accessory compatible with Lift foil boards that revolutionizes user experience for riders of all levels. Blowfish is the...
Magda Hernandez
Magda Hernandez's Latest Posts
Z SUPPLY x Warm Collective Unveil Swimwear and Eyewear Collection
The Z SUPPLY x Warm Collective swim and eyewear capsule will be available for a limited time on the Z SUPPLY website and select retailers starting May 9.
Overland Expo Debuts 2024 Ultimate Overland Motorcycle Build
Overland Expo, the premier overlanding event series in the world, today released details for the 2024 Ultimate Overland Motorcycle Build, with the 2024 Ural Gear Up Standard, a tried-and-true classic, with distinctive retro styling, three wheels, and a sidecar. The...
Stromer Wins 2024 Red Dot Award for ‘Best of the Best’ Bicycle Design
Stromer, pioneers in Swiss e-bike technology, has received the Red Dot: Best of the Best 2024 award in the category of Product Design for the Stromer ST5 Pinion. Red Dot: Best of the Best is the top competitive award that is handed out for innovative designs. The Red...
WSL and Lexus Expand Partnership to US Open, WSL Finals, and Pipe Pro
Support continues into 2025 with Lexus WSL Awards and season kickoff, Lexus Pipe Pro.
VSSL Gear Transitions Into Coffee Industry
VSSL Gear, a pioneering supplier of outdoor adventure equipment, unveils a strategic transition into the coffee industry, with a focus on outdoor coffee equipment, aligning its future with the bold statement “Drink Coffee Outside.” This transformative move marks a...
Atomic Announces 2024 North American Testing Schedule
With snow continuing to fall across much of the west this week, Atomic is getting stoked for the upcoming ski camp season by today announcing its North American test schedule for spring and early summer 2024. Beginning May 13th through May 24th, Atomic will have its...
SIMA Celebrates 35 Years as Waterman’s Gala Returns
Industry leaders and ocean champions will gather Aug. 10 to honor Gordon Merchant, Nathan Florence and Vince Scandone.
BUFF Partners with Surfrider Foundation
Ocean-inspired collection made by artist Gemma Lessinger will support Surfrider’s mission to protect the world’s ocean, waves, and beaches for all people by donating 10% of sales.
Sanuk Partners with Traeger for the Ultimate Summer Barbecue Shoe
Sanuk launches limited-edition sauce-repellent footwear for grill enthusiasts.
NEMO’s First Technical Daypack Now Available
NEMO’s first technical daypack, Resolve™, is now available through NEMO and at select retail partners. The pack, which comes in 15L/25L/35L capacities, features a revolutionary set of exclusive fabrics for superior abrasion- and water-resistance, as well as a...
ALOHA Collection Opens Malibu Store
The store is the brand’s 5th brick-and-mortar location in US.