Wild Rye Leans on Crowdfunding after Tariff Challenges

As tariffs continue to disrupt the Idaho-based cycling and snow apparel brand, founder Cassie Abel is receiving overwhelming support from investors after launching a campaign that details the company's recent revenue, projections, and growth strategies.
Published: June 30, 2025

Wild Rye founder Cassie Abel had been toying with the idea of launching a crowdfunding campaign over the past year after the brand gained traction and grew both its DTC and wholesale sales in 2025.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series