The brand recently celebrated the opening of its Irvine Spectrum store.
Magda Hernandez
Magda Hernandez's Latest Posts
WavePoolMag Celebrates Fifth Anniversary
WavePoolMag plays a vital role in documenting how existing and emerging surf park and resort businesses revitalize old, outdated strategies with the addition of surfing.
ISLE Introduces the Switch Pro Inflatable Rigid Hybrid SUP-Kayak
The Switch Pro is three to four times more rigid than traditional inflatables and allows paddlers to switch between solo or tandem SUP, kayak, and electric-assisted paddling.
ISLE Introduces the Switch Pro Inflatable Rigid Hybrid SUP-Kayak
ISLE, the original surf and SUP manufacturer out of San Diego, is excited to announce the latest iteration of their best-selling, award-winning Switch hybrid franchise. The Switch Pro is the world’s most rigid inflatable SUP and sit-on-top kayak, featuring the brand’s...
Oboz Footwear Plants 6 Million Trees with Trees for the Future
Since 2007, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, has planted a tree for every pair of its footwear sold. As of this month Oboz has planted over 6 million trees through its One More Tree program, created in...
Etnies Welcomes Sal Barbier as Brand’s Creative Director
Barbier will be the creative director for etnies’ new SLB line.
Grassroots Connect Reports Rise in Buyer and Brand Participation
Engagement among retailers and brands is on the rise as the twice annual buying show of Grassroots Outdoor Alliance heads to a new city for its upcoming June show. The elevated level of participation is reflected in a marked uptick in the average scheduled hours per...
I-SEA Sunglasses Presents Free CPR Training Event at Salt Creek Beach Park
The event is scheduled for Saturday May 4.
Columbia Sportswear Co. Q1 Meets Expectations
Though every brand in the Columbia Sportswear Company portfolio except Mountain Hardwear saw a decline in revenue, total company results were in line with expectations, according to CEO Tim Boyle. The company slightly raised its earnings guidance for the full year,...
Rab Becomes an Official Member Company of The Conservation Alliance
Rab Equipment, the industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has become an official member company of The Conservation Alliance, a leading outdoor advocacy...
HOKA Announces the Launch of Skyward X Running Shoe
HOKA®, a division of Deckers Brands (NYSE: DECK), is proud to announce the launch of the all-new Skyward X, the latest addition to their maximalist cushioned performance running shoes. Celebrating new innovations in footwear technology to provide signature HOKA...
Retailers, Brands, and Resorts Review Snow Season
“For among these winters there is one so endlessly winter that only by wintering through it will your heart survive.” So wrote the poet Rainer Maria Rilke in the early 20th century. But those words could easily describe the state of the snowsports industry as the...
