Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites and owned by the Oberalp Group, has unveiled its Puez Trekking Collection ahead of the Spring/Summer 2024 season, featuring all new items aimed primarily at a younger...
Magda Hernandez
Magda Hernandez's Latest Posts
SCARPA Introduces New Version of TX Pro for Fall 2024
Following many years of product category research and direct engagement with the telemark-skiing community, SCARPA will introduce in fall 2024 a completely new version of the TX Pro — the most innovative, lightweight and efficient telemark boot ever created. With a...
Swany America Taps Todd Givnish as Vice President of Sales
Swany America this week named Todd Givnish as the company’s vice president of sales. Givnish will take his new role with Swany America on March 4, 2024, and will oversee a range of initiatives to strategically grow the legacy wintersports brand, strengthen its ski...
Chase Gardaphe Acquires Colorado-Based Brand Romp Skis
Today, Chase Gardaphe has acquired the Colorado based ski brand, Romp Skis. Originally founded by Morgan and Caleb Weinberg in 2010, the brand has grown exponentially over the past decade. Gardaphe will continue to expand operations at the existing Romp factory...
Oboz Introduces “Super Shoe” Hiker
Following last year’s successful introduction of the Katabatic fast trail hiker, Oboz the ‘True to the Trail’ outdoor footwear brand based in Bozeman, MT, has elevated the franchise for 2024 with the technically advanced and performance focused Katabatic Wind....
Clarus Completes Sale of Precision Sport Segment to JDH Capital
Clarus Corporation (NASDAQ: CLAR) (“Clarus” and/or the “Company”), a global company focused on the outdoor and consumer enthusiast markets, today announced that it has completed the sale of its Precision Sport segment, which is comprised of Sierra Bullets, L.L.C. and...
Salsa Cycles Releases New Ebike Collection
Salsa Cycles, manufacturer of gravel and mountain bikes such as the Cutthroat, Warbird and Blackthorn, announces today the launch of a new ebike collection. Focusing on lightweight and versatile options, the new ebike collection looks like a Salsa and rides like a...
Aspen Chamber Resort Association Partners with Backbone
The Aspen Chamber Resort Association (ACRA), has retained Backbone, one of the country’s leading active lifestyle marketing agencies, with clients including Yeti, Smartwool, Black Diamond, Thule and more. With its headquarters in nearby Carbondale, Backbone will...
La Sportiva Announces Fall 2024 Apparel Collection
La Sportiva, makers of the world’s finest mountain gear, today announced its new apparel collection for Fall 2024. This new line blends advanced materials with the Italian brand’s commitment to environmental responsibility, offering gear that provides warmth,...
SylvanSport Launches Its First Off-road Camping Trailer
SylvanSport, the Brevard, NC-based innovator and manufacturer of renowned adventure travel trailers, pop-up campers, rooftop tents, and outdoor gear, announces the launch of its first off-road camping trailer, GO All-Terrain (GOAT). This lightweight beast packs...
Outdoor Research Releases Spring 2024 Collection
Sustainability, technology, and inclusivity are the driving forces in the new Spring 2024 collection from Outdoor Research. Those three pillars, which continue the trajectory of a brand offering consistently strong product leadership that has in turn driven...
“The Cold Beer Surf Club” Podcast Announces Two New Episodes
Episode 2 of with professional surfer Chris Malloy is available now.