The brand has relocated all brand operations from Lyon, France to Carlsbad, California.
Magda Hernandez
Magda Hernandez's Latest Posts
Outdoor Prolink Bolsters Canadian Brands
Outdoor Prolink, the leading pro purchase program for outdoor industry professionals, is thrilled to expand its offerings with six new brands for its Canadian members. This development underscores Outdoor Prolink's dedication to equipping outdoor professionals with...
Teva Celebrates 40th Anniversary with a New Campaign
Teva®, a division of Deckers Brands (NYSE: DECK), announces its 'Where to Next?' campaign in celebration of the brand's 40th anniversary and the creation of the sport sandal category. Born in the Grand Canyon in 1984 by a resourceful river guide looking for a way to...
Outdoor Recreation Roundtable Welcomes Seven New Members
Outdoor Recreation Roundtable (ORR) announced the addition of seven new members, expanding its coalition across a wide spectrum of the outdoor recreation economy. The new members include the University of Arkansas Outdoor Products and Services Program, the...
SUPER73 Partners with Howler Brothers
Exclusive collaboration brings surf and outdoor culture to the e-bike industry with custom Howler Brothers x SUPER73-S2, apparel, and accessories.
SUPER73 Partners with Howler Brothers
SUPER73, the American lifestyle adventure brand specializing in electric motorbikes, today announced its collaboration with Howler Brothers, a design-driven, Austin, Texas-based outdoor apparel company. This partnership is the ebike company’s largest co-branded...
Rab Becomes Official Sponsor of The Alpine Club of Canada
Rab Equipment, the industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has become an official sponsor of The Alpine Club of Canada, a renowned non-profit organization...
2024 Winter Dew Tour Announces Talent Line-Up
Ski legend Tanner Hall and snowboard industry vet Stan Leveille make on-air Dew Tour debut; Ski icon turned commentator Tom Wallisch returns to the broadcast booth.
Altra Launches the Mont Blanc Carbon
Altra, a leading innovator in performance running, launches the all-new Mont Blanc Carbon – where comfort meets speed on the trail. “The Mont Blanc is one of the most well received shoes across the brand for comfort on any trail terrain,” according to Brian Beckstead,...
Orvis Names Colorado Treks Founder 2024 Breaking Barriers Award Winner
Dominic Lucero, angler, outdoor educator, and founder of Colorado Treks, has been recognized by outdoor retailer Orvis with its Breaking Barriers Award for 2024. “Orvis created the Breaking Barriers Award in 2015 to recognize the individuals or organizations going...
Slowtide Launches Outdoor Essentials Collection with Seager
The Seager x Slowtide collection is available online now.
Oboz Footwear Launches Over 50 Outside into Year 3
Over 50 Outside, a program created in 2021 to inspire women over the age of 50 to take to the trails and build upon their health, fitness, confidence, and well-being, has opened registration for the 2024 season. The 2024 program, which runs from March 1, 2024, through...