The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of the 193-million-acre National Forest System, and USDA Forest Service announced today the “Nature Connects Us” outreach campaign which sparks...
Magda Hernandez
Magda Hernandez's Latest Posts
Gregory Launches Alpaca Gear Organization Collection
Since Gregory’s inception, the brand’s biggest goal has been to bring more people outdoors - leading to the natural next step in Gregory’s evolution, the creation of the Alpaca Gear Organization Collection. The Alpaca Gear Collection - which includes a Tote, Basket,...
World Surf League Announces 2024 Longboard Tour Schedule
Longboard Tour to host four international events in 2024.
REI Co-op Adventure Travel Adds 10 New Trips
Leading adventure travel operator REI Co-op added 10 trips as part of its expansion to meet demand of its most popular destinations and introduced new itineraries to California's wine country, Maine's 100-Mile Wilderness, the Pacific Northwest and more. At the same...
MYSTERY RANCH Partners with Vallfirest
MYSTERY RANCH, pioneer of pack innovation with a legacy of load-bearing excellence and uncompromising comfort, is proud to announce its partnership with Vallfirest in a shared mission to contribute to global wildland fire management solutions. Through this...
Stromer Achieves Sustainable Growth in 2023
Despite overall stagnant or declining markets in Europe, myStromer AG, the parent company of the two premium e-bike brands Stromer and Desiknio, was able to buck the general trend and continue to expand its market shares in the Netherlands and Belgium, and secure its...
Seaesta Surf Launches Its Spring Collection
The collection blends fashion, sustainability, and artistic spirit.
Grassroots Connect Gears Up for Return to Reno
When Grassroots Outdoor Alliance held their first gathering in 1998 in Lake Tahoe, Calif., the fledgling organization drew a modest tally of retailers and a handful of brands to a single ballroom of a local hotel. My, how times have changed. Returning to the Sierras...
Rab Elevates Its Xenair Range for Active Insulation
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.), also known as “Masters of Insulation”, introduces a significant update to its popular Xenair range for active insulation in Spring/Summer 2024. The updated styles are crafted with a new liner made...
Wolverine Releases Red Bull Scramble Series Collection
Wolverine, the 140-year-old boot maker, has announced a limited-edition collaboration with the Red Bull Scramble Series, a series of Side by Side (SXS) off-road races for both amateur and professional racers. The new Wolverine x Red Bull Scramble Series Rush...
Cotopaxi Introduces Más Vida Resale Program
Certified B Corporation™ and impact-driven adventure brand, Cotopaxi is proud to expand their gear trade-in program with the introduction of Más Vida, the brand's new resale program in partnership with Trove and Tersus Solutions, encouraging consumers not only to...
Aaron Levant’s NTWRK Acquires Complex
The former Agenda owner will be the new CEO of Complex, which will merge the digital media juggernaut with NTWRK’s fast-growing e-commerce technology.