2024 championship tour season kicks off at Lexus Pipe Pro Presented by YETI on Jan. 29.
Magda Hernandez
Magda Hernandez's Latest Posts
La Sportiva Opens First Premium Retail Location in U.S.
La Sportiva, maker of the world's finest mountain gear, today announced the opening of its first premium retail store in the United States. The new store is located at 2100 Broadway, which is the crossroads of Spruce and Broadway Streets in Boulder, Colorado, and...
Fox Racing Welcomes Kade Edwards
Edwards has become one of the most watched riders in the sport over the last few years.
Altra’s Lone Peak 8 Returns with Improved Features
Altra, a leading innovator in performance running, announces the latest update to the best-selling and award-winning Lone Peak series. Now with a refined upper and customizable lacing, the Lone Peak 8 gives trail runners an improved fit and added protection from trail...
Vail Resorts Reports Certain Ski Season Metrics
Vail Resorts, Inc. (NYSE: MTN) today reported certain ski season metrics for the comparative periods from the beginning of the ski season through January 7, 2024, and for the prior year period through January 8, 2023. The reported ski season metrics are for the...
RAEN Celebrates a Decade of Remmy
RAEN is collaborating with its retail partners to create in-store displays and window showcases, inviting customers to explore the style and craftsmanship that define Remmy.
NEMO’s Spring 2024 Collection Available Now
NEMO’s spring 2024 collection is now available through its website and participating retailers. A testament to the brand’s ongoing commitment to innovation and sustainability, the collection features an all-new line of bluesign® duffels; an expansion of the fully...
Photos from Zumiez’s Annual 100K Party
The event in Keystone, Colorado celebrated Zumiez’s top sales performers of 2023 and was well attended by industry brands.
Protect Our Winters Appoints Erin Sprague as CEO
Sprague is the third CEO and first female to lead POW in the organization’s history.
Protect Our Winters Appoints Erin Sprague as CEO
Climate advocacy organization Protect Our Winters (POW) is honored to announce the hiring of Erin Sprague as CEO. Erin is the third CEO and first female to lead POW in the organization's history, which was founded in 2007 by professional snowboarder Jeremy...
Mustang Survival and Wing Group Announce New Leadership Appointments
Outdoor industry professional Kenny Ballard has been appointed Mustang Survival’s new President. Ballard takes over responsibilities from Juanita Killen, who stepped into the role of Interim President in 2023, leading the company through a challenging year of growth...
Outdoor Market Alliance to Host First Rockies Footwear Showcase
Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is hosting its first-ever Rockies Footwear Showcase, to be held February 5th and 6th, 2024....
