Since 1999, the Salomon Foundation has assisted the social and professional rehabilitation of mountain professionals who have been physically disabled because of an accident or illness. During that time, the foundation has helped more than 400 mountain guides,...
Magda Hernandez
Magda Hernandez's Latest Posts
Backcountry Partners with Utah Avalanche Center
Backcountry, the leading specialty retailer for outdoor gear and apparel, renews its long-term partnership with Utah Avalanche Center (UAC), an organization known nationally for its ‘Know Before You Go” program. The announcement coincides with the fifth annual...
U.S. Ski & Snowboard Partners with Backcountry
U.S. Ski & Snowboard, the national governing body of Olympic skiing and snowboarding, is elevating its merchandise program in an exclusive partnership with Backcountry, the leading specialty retailer for outdoor gear and apparel. “We are incredibly excited to...
Paleblue to Debut in REI Retailers Nationwide
Paleblue, the Park City-based startup creating sustainable, rechargeable alternatives to disposable alkaline batteries, announced a partnership with REI today. The partnership will see Paleblue’s industry-leading rechargeable batteries and solar chargers available for...
Off Madison Ave Acquires CGPR
Off Madison Ave, a Phoenix-based integrated travel and recreation marketing firm, today announced the acquisition of Boston-based, award-winning public relations agency CGPR. Off Madison Ave sought a partner to complement its positioning and allow for market...
Patagonia Announces Early Launch of New Black Hole Duffels
The company decided to launch months ahead of schedule to meet demand.
Patagonia Announces Early Launch of New Black Hole Duffels
A few months ahead of schedule, Patagonia has launched its newest line of Black Hole Duffels. Why the early launch? Put simply, to meet demand. What’s new with the updated Black Hole Duffels? Read on. As Patagonia founder Yvon Chouinard wrote last week in a NYT essay,...
Costa Sunglasses Releases Its Second Edition: Protect Report
Costa’s latest Protect Report captures its ongoing commitment to community and conservation.
Costa Sunglasses Releases Its Second Edition: Protect Report
Born on the water in 1983, Costa Sunglasses has spent the past four decades on a mission to protect the watery world it calls home. Today, capping off its 40th anniversary year, Costa releases its Second Edition: Protect Report, which captures the leading eyewear...
Surf Expo Set to Welcome Stellar Lineup of Brands and Retailers to January 2024 Show
The show is set to welcome more than 700 exhibitors and more than 4,500 retail buyers.
Sweet Protection Teams Up with Jackson Hole Mountain Resort
Sweet Protection, the industry leader in high-performance helmets and goggles, announced today that it has collaborated with Jackson Hole Mountain Resort in the development and testing of a special edition of the company’s popular Durden RIG® Reflect Goggle featuring...
LIVSN Designs Secures Seed Capital From RZC Investments
LIVSN Designs, a sustainable outdoor apparel brand built on the idea that you need great clothing to live a well-worn life, is pleased to announce that it has raised a round of seed capital led by RZC Investments, a Bentonville-based multi-strategy investment firm...