Josee Larocque runs the parent company of K2, Ride, Volkl, Marker, Dalbello, Line Skis, BCA, Madshus, Atlas and Tubbs snowshoes. She shares business lessons learned in 2025 and what she is optimistic about heading into 2026.
Tiffany Montgomery
Tiffany Montgomery's Latest Posts
Vans Opens Paris Flagship in Le Marais to Help Build Brand Heat
It is the only store in France that will carry the higher-end OTW by Vans product line and other exclusive collaborations with the goal of creating a destination for style leaders and collectors.
Herschel Supply Managing Director Lyndon Cormack Reflects on 2025, Looks Ahead to 2026
Herschel Supply Company Managing Director Lyndon Cormack, who started the Vancouver-based business in 2009 with brother Jamie, shares what he learned in 2025 and what Herschel is investing in for 2026.
Burton Owner Donna Carpenter Reflects on 2025, Looks Ahead to 2026
Donna has been a key partner in the business from nearly the beginning, helping the company remain 100% family owned and privately held, a rarity these days for large companies in the outdoor, snow and surf industries.
Surf Expo to Celebrate 50th Anniversary with Expanded Show in January 2026
Surf Expo’s January 2026 show will celebrate its 50th anniversary, featuring an expanded Shoreline Outdoor category and a large lineup of attending brands and retailers.
Marmot Owner Newell Brands to Cut 10% of Professional Workforce Companywide
The company said the move is designed to strengthen its competitiveness and deliver greater value for consumers.
Urban Outfitters CEO on the Holiday Outlook: ‘Customers Waiting a Bit Longer This Year to Make Their Purchases’
After a strong Q3, the CEO of the retail group, which owns the Urban Outfitters, Anthropologie, and Free People brands, sees a good holiday, but one that will also be highly competitive.
Marquee Brands CEO on Stance Category Expansion Plans
Heath Golden, CEO of new Stance owner Marquee Brands, says Stance may expand into footwear, grooming and other products in the future.
The North Face Opens New Global Flagship in NYC
The new store is part of the company’s strategy to create more immersive retail experiences that connect its physical and digital presence, according to Chief Marketing Officer Dennis Seydel.
The Buckle Q3 Sales Rise 9.3% as Women’s Denim Momentum Accelerates
CEO Dennis Nelson commented on the health of the consumer headed into the holiday season on an earnings conference call Friday.
Stance Acquired by Marquee Brands, Moving to Licensing Model
The Stance sock brand sale means another important surf and action sports name will be licensed, joining Volcom, RVCA, Billabong, Quiksilver, Roxy, DC Shoes and others in the licensing arena.
Jetty Appoints Paul Harvey as Senior Director of Wholesale Sales
With Harvey’s appointment, Jetty’s Chief Commercial Officer and co-founder Cory Higgins will shift his focus to wholesale strategy, marketing, and commercial operations.
