Roberts answered questions from SESO about Marsh Wear’s strategy for expanding west, why the brand is working in the Southeast surf market in addition to outdoors, and how parent company AFTCO is supporting the brand’s growth.
Tiffany Montgomery
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Opinion: Fate of My Business Rests on China Tariffs Resolution
Small brands will be especially hard hit if the new tariffs on China stay in place. Autumn owner Brad Alband shares how the tariffs are impacting his business, and what it could mean for his company in the future.
Former WSL Revenue Chief Cherie Cohen Shares Why She Moved to X Games
Well-regarded WSL executive Cherie Cohen has joined X Games as global chief revenue officer. SESO asked about her biggest accomplishments at the WSL, and about her plans for growing and diversifying revenue at X Games.
Oboz and Rip Curl Parent Company Comments on Tariff Impact
KMD Brands detailed how they are working to mitigate the impacts of the new tariffs announced last week by the Trump administration.
Overland Expo SoCal Draws Big Crowds, Happy Exhibitors in Debut Show
The OC Fair & Event Center was packed for the event, with 19,000 attendees perusing the 303 exhibitor booths that offered a wide range of products including $500,000 overlanding rigs, cooking gear, port-a-potties, bag storage systems, tires, and much, much more.
Updated: Pura Vida Sold for $1 Million by Parent Company Vera Bradley
The La Jolla, California-based brand has largely struggled at Vera Bradley, with its annual revenue dropping nearly in half during Pura Vida’s tenure there. Vera Bradley paid $85 million for the brand.
Roxy Dolls to Launch at Target in June
Licensee JAKKS Pacific also announced Tuesday an extensive collection of outdoor products for both Roxy and Quiksilver including beach chairs, canopies, mats, and wagons that will initially sell exclusively on Amazon.
Outdoor Retailer Hosted Buyer Program Defrays Travel Costs for Retailers
The program is intended for independent specialty retailers and omnichannel retailers who are ready to purchase outdoor gear. Applications are now open to get travel support for the June 2025 show.
Journeys’ Turnaround Builds in Q4, Sees Bigger Opportunity Around Teen Girl
High-volume footwear account Journeys saw Q4 same-store sales surge 14% as a new leadership team updates assortments and Journeys’ overall strategy.
Lands’ End to Explore Possible Sale of Company
Lands’ End’s largest shareholder, Edward Lampert, requested the board pursue a possible sale of the company earlier this year, Lands’ End confirmed Feb. 25.
New KMD Brands CEO to Join Company in March
Outgoing Group CEO Michael Daly, who worked for Rip Curl for more than 20 years before rising to the top of KMD, will step down March 25. KMD owns the Oboz, Rip Curl, and Kathmandu brands.
Nordstrom Reports Strong Holiday Sales
Industry customer Nordstrom, which is in the process of taking the company private, said fourth quarter comparable sales rose 4.7%.
