Elevate Outdoor Collective is selling Madshus to ConsilTech under new ownership with deep ski industry roots, while promoting the brand’s outgoing leader to a new group-wide marketing role at Elevate.
Tiffany Montgomery
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TravisMathew Grows Ahead of Plan as Callaway Golf Cites Resilient Golfer in Strong Q2
Callaway Golf’s Q2 2026 earnings call detailed TravisMathew’s growth, planned store closures and executives’ view of a resilient golf market, alongside a raised full-year sales forecast.
Mike Wallace Joins Atlantic Park Surf as VP of Sales
Mike Wallace, a 25-year surf industry veteran and former Roark Global Marketing Director, has joined Atlantic Park Surf as VP of Sales, overseeing brand relationships, sponsorships and events at the Virginia Beach wave park.
Five Things to Know About Outdoor Retailer 2026 in Minneapolis
With the show two weeks out, here is a rundown of everything you need to know before heading to Minneapolis for Outdoor Retailer 2026, from a redesigned show format to 150 content creators on the floor.
2026 US Open of Surfing: Solid Swell, Big Activations and Bigger Honors
Surf brands turned out in force with athlete signings, appearances and parties, while Jack’s Surfboards and Huntington Surf & Sport honored surf luminaries with sidewalk stars and accolades as surfers tackled waves from Hurricane Genevieve.
Brian White Named Senior Vice President of Global Wholesale at Ridge
Brian White, formerly of Nixon, Herschel Supply Co. and most recently Brixton, has joined Ridge as Senior Vice President of Global Wholesale to lead the brand’s expansion into physical retail.
West Marine Now Plans to Close Half Its Stores in Bankruptcy Process
West Marine has filed a fourth round of store closures, adding eight locations and pushing the confirmed total to 101. With no qualified bids received, the company canceled its planned auction and will seek court approval of its reorganization plan on August 11.
Columbia Sportswear Execs: U.S. Consumer Under Increased Pressure
Columbia Sportswear beat second quarter guidance, helped by international growth and a $78 million tariff refund, but executives warned that softer U.S. consumer traffic and shipment delays are weighing on the second half outlook.
Mammut Sold to Chinese Investment Firm CPE
Swiss mountain brand Mammut has a new majority owner. CPE, a China-based alternative asset manager, has signed an agreement to acquire the company from Jacobs Capital.
La Jolla Group to Exit O’Neill License to Focus on Its Operating Platform
La Jolla Group is walking away from one of surf’s most storied brands to bet on a different business entirely: helping small to mid-sized brands scale with its operating platform.
Patagonia Named Among Fashion’s Most Desirable Employers, Standing Alongside Chanel and Hermès
The outdoor brand joins luxury heavyweights in a new Business of Fashion talent survey, as the report also uncovers a widening trust gap and an AI training shortfall employers should be watching.
VF Beats Q1 Guidance, Raises Outlook as The North Face Grows and Vans Falls 9%
VF Corporation beat first-quarter guidance and raised its full-year revenue outlook, with The North Face posting 6% reported growth (4% in constant currency) and Vans still down 9% in constant currency despite continued Americas DTC growth.
