Columbia Sportswear raised the low end of its 2026 forecast after some delayed fall orders shipped sooner than expected and U.S. e-commerce gained ground. Chairman and Chief Executive Officer Tim Boyle said the company is increasingly confident in its Columbia brand strategy.
The companies say the combination would give stores of every size the kinds of technology the biggest online retailers and grocers build for themselves.
The North Face grew across categories, with an expanded Nuptse push and its U.S. Ski & Snowboard partnership still ahead, while Timberland grew beyond its 6-inch boot and Altra gained in road running.
Vans’ global DTC business grew for the first time in almost five years, but some retailers told SESO they have not seen improvement yet. VF launches new styles in its own channels first, and “wholesale will only catch onto this heat on a six-to-nine-month lag,” said VF CFO and COO Abhishek Dalmia.
X Games CEO Jeremy Bloom talks viewership, sponsorships, and what the MoonPay X Games League still needs, while snowboarder Torah Bright weighs in on the new team format.
Vice President Christina Freberg talks about what changed, a new handmade display, and how buyers are responding.
Salty Crew General Manager Jason Shelton talks new hires in women’s, retail marketing investments, and Latin America expansion as the brand’s business accelerates.
Skullcandy had largely disappeared from boardsports and was not a player in youth culture. CEO Brian Garofalow talks about the people, the strategy, and the product overhaul behind the brand’s comeback and sale to Bose.
Sweden-based Huginbiz will lead outreach to pavilion organizers for Outdoor Retailer’s August 2027 show in Minneapolis, with early regions of interest including Korea and the Nordics.
Burton Snowboards has added a former North Face Global Brand President with deep roots in fashion to its board. “Caroline brings a deep understanding of how performance, fashion, innovation and culture come together to make a brand matter,” Burton owner Donna Carpenter said.
Bose Corporation has bought Skullcandy, which will remain a separate brand based in Park City, Utah. Here’s how the boardsports audio brand got here.
La Jolla Group’s CFO moves into the top job as CEO Daniel Neukomm shifts to Chairman. Here’s the new CEO’s background, including his years at TravisMathew.
