Tariffs on products from China are still “highest in our lifetime.” Comments from Vissla, C3, Wild Rye, La Jolla Group, Passenger, Outdoor Element, and more.
Tiffany Montgomery
Tiffany Montgomery's Latest Posts
Opinion: Surf Shop Day Highlights Importance of Shops in Surf Culture
Celebrate surf culture and the independent shops that are the cornerstone of global surf communities on May 17.
Wanted: Young Leaders to Watch Submissions
We are looking for team members who are 40 years old or younger and are making a positive business impact on their companies through strong leadership.
Tariffs to Strain Yeti Inventory in 2025; Some New Products to Debut Outside of U.S., Others Delayed
Recent tariff increases to as high as 145% on products from China will put a strain on the company’s inventory this year, primarily in drinkware, but also in the coolers and equipment category.Â
Saucony, Merrell Drive Revenue Growth at Wolverine WorldwideÂ
Merrell and Saucony were the standouts among the Wolverine brands. However, like other publicly traded companies, Wolverine withdrew its full year guidance due to tariffs and the uncertain economic climate.
New Quiksilver, Billabong Licensee in Australia Details Go Forward Plan
Caprice Australia CEO Paul Cannon tells SESO why the consumer goods company wanted to license the former Boardriders brands in Australia, New Zealand, and the South Pacific, and how the company plans to grow them.
BN3TH Expands Leadership Team, Pivots to College Athletics with New Marketing Campaign
BN3TH, which is carried in stores like Scheels, Palmetto Moon, and golf and surf shops, has hired a new vice president of marketing from Stance and is looking to widen its reach with a marketing campaign featuring college athletes.
Island Water Sports Expands in South Florida
Co-owner Cheyne Cottrell shares why IWS is expanding even in an uncertain economy, how this store will be different, and how the important spring break season turned out.
Oakley Veteran Marty Mathiesen Joins Outerknown, Firewire Surfboards, and Slater Designs
Mathiesen joins the company after 15 years at Oakley, where his relationships with retailers could help apparel brand Outerknown as it launches a major wholesale push.
Five Questions: Marsh Wear Founder Logan RobertsÂ
Roberts answered questions from SESO about Marsh Wear’s strategy for expanding west, why the brand is working in the Southeast surf market in addition to outdoors, and how parent company AFTCO is supporting the brand’s growth.
Opinion: Fate of My Business Rests on China Tariffs Resolution
Small brands will be especially hard hit if the new tariffs on China stay in place. Autumn owner Brad Alband shares how the tariffs are impacting his business, and what it could mean for his company in the future.
Former WSL Revenue Chief Cherie Cohen Shares Why She Moved to X Games
Well-regarded WSL executive Cherie Cohen has joined X Games as global chief revenue officer. SESO asked about her biggest accomplishments at the WSL, and about her plans for growing and diversifying revenue at X Games.
