The campaign is designed to offer something different than what Columbia executives characterize as stagnation within the outdoor industry which is suffering from a “sea of sameness” said Joe Boyle, executive vice president and Columbia Brand president.
Smith garnered praise from colleagues for his leadership during the tumultuous Boardriders sale process. He now will lead Tillys, a key surf industry customer that is going through its own challenging times.
Metzger will lead efforts to advance the league’s commercial strategy while spearheading innovation in revenue generation and brand partnerships.
Buyers came from outdoor powerhouses, department stores, resorts, golf courses, surf shops, swim boutiques and more, including Nordstrom, REI, Backcountry, Neiman Marcus, Sports Basement, Pebble Beach Resorts, Bikini Shoppe, Equinox, Canyon Ranch Resorts, Sun Diego, Tilly’s, Jack’s Surfboards, Tyler’s and Fairmont Hotels.
Piccolini spent 22 years at O’Neill Clothing, most recently as vice president of men’s and women’s marketing.
Schultz previously held leadership roles at Troy Lee Designs and Volcom, where he spent 11 years in senior executive roles.
From decoding consumer behavior to adapting to tariffs and predicting the road ahead, this webinar delivers actionable strategies and candid advice from respected industry leaders.
Our panel will discuss the impact of tariffs on businesses, what brands and retailers are currently seeing on the ground with consumers, predictions for the rest of 2025 and beyond, and advice for other brand and retail leaders on navigating this highly uncertain environment.
Ashley Kechter has full brand and P&L responsibility across all markets and channels.
Key outdoor companies are continuing to invest in their own brick-and-mortar stores to showcase the full breadth of their brands.
The uncertainty that companies have been dealing with since the tariffs were first announced in April has led to hundreds of hours of extra work for company executives as they try to reconfigure supply chains, product lines, and pricing structures. Some are also scrambling to find cash to pay the tariffs once goods arrive.
Some of the products Lululemon claims Costco is duplicating include its popular Scuba hoodies, Define jackets and ABC pants.
