Lots of brands and retailers were on hand as the industry looks for new opportunities and partners given the changes in the marketplace. Several brands looking to take share banded together to throw an industry party that harkened back to more energetic industry times.
Tiffany Montgomery
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Opinion: Surf’s Next Chapter – Aligning Retailers and Brands to Sustain our Industry
Cory Higgins of Jetty believes to move forward, brands and retailers alike need to stop the race to the bottom that comes from overproducing in a quest to chase unrealistic sales goals and trading discounts for retail floor space.
Lance Eddy Joins Birdwell as EVP of Sales
Eddy will join CEO Eric Crane, who is on a quest to transform Birdwell from an obscure direct-to-consumer play to becoming America’s heritage beach brand.
Brixton Adds Two Industry Veterans To Leadership Team
Longtime Boardriders product leader Nadene Wisely joins as SVP of merchandising, design, and development, and former Rhythm sales director Sean Fleuriau is the new senior director of specialty sales for North America.
Surf Expo Starts Wednesday with Strong Buyer Registration List
With over 700 brands exhibiting, and buyer registration tracking significantly above last year, the show is forecast to be the largest January event since 2020.
Introducing Shop Eat Surf Outdoor
The new site merges Shop Eat Surf and the Daily by Outdoor Retailer to provide coverage of leading brands and retailers in the outdoor, surf, snow, swim, active, and lifestyle spaces.
Industry Retailers Report on Black Friday Weekend Sales
Industry retailers share how Black Friday weekend turned out as the National Retail Federation weighs in on the larger holiday retail picture.
VF Corp. Credit Rating Downgraded to Junk Status
S&P Global Ratings downgraded VF Corp.’s credit rating in large part because of continuing declines at its top four brands, most notably Vans.
Melin Names Longtime Stance Executive Domonique Checkwood VP of Sales
Melin co-founder and President Brian McDonell said Checkwood’s track record of building best-in-class teams coupled with her ability to help navigate progressive trendsetting retail partnerships was what melin was looking for.
Surf Expo Set for Biggest Show Since 2020
Show Director Roy Turner shares the impressive lineup of brands that have signed on to exhibit at Surf Expo January including Reef, Olukai, melin, Salt Life, goodr, Salty Crew, Oakley, Katin, Roark, Sun Bum, Outerknown, and many more. Buyer pre-registration is also up 26% year-over-year.
REI Names Former Sephora Executive Chief Marketing Officer
REI Co-op has a new chief marketing officer, and she comes from beauty retailer Sephora. Abigail Jacobs has also worked for Williams Sonoma, West Elm, and the Pottery Barn. In her new role at REI, Jacobs will oversee REI’s creative, customer and member planning,...
Tilly’s Chief Merchandising Officer Laura Janney Departs; Michael Cingolani Promoted to SVP/GMM
Since the departure of the company’s longtime merchandise leader Debbie Anker-Morris in 2019, Tilly’s has experienced repeated turnover in the top merchandising job.