Steve Murray urges brands to embrace authenticity and innovation

Steve Murray, president of VF Corp.'s action sports coalition and formerly the president of Vans, gave the keynote address at the opening night of SIMA's Surf Summit XII Wednesday.

Steve said when Dick Baker originally asked him to give the keynote address, Dick suggested he talk about how Vans survived difficult times earlier in this decade and succeeded in remaking itself.

Published: May 13, 2013administrator

Steve Murray, president of VF Corp.’s action sports coalition and formerly the president of Vans, gave the keynote address at the opening night of SIMA’s Surf Summit XII Wednesday.

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Tagged with: Executive Edition, SIMA, Skate, Steve Murray, Surf, Surf Summit, VF