Burton CEO on job cuts, orders, retail relations and rocker

I spoke with Burton CEO Laurent Potdevin on the eve of the Winter Olympics about a wide range of topics including Burton’s job cuts and salary reinstatements, his thoughts on how SIA turned out, if 2010/2011 orders are meeting plan, Burton’s approach to the retailer community, and how Gravis, Analog and Anon are doing.

Published: May 13, 2013

I spoke with Burton CEO Laurent Potdevin on the eve of the Winter Olympics about a wide range of topics including Burton’s job cuts and salary reinstatements, his thoughts on how SIA turned out, if 2010/2011 orders are meeting plan, Burton’s approach to the retailer community, and how Gravis, Analog and Anon are doing.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series