Burton SVP on supply chain, pricing, orders

John Lacy runs the nitty-gritty business side of Burton. We asked him about production challenges in Asia, pricing, and if retailers are upping orders next year.
Published: May 13, 2013

I spoke with John Lacy, Burton SVP of Product and North American Sales, at SIA about sourcing challenges, if retailers are upping their orders for next year, and if he thinks there will be more retail consolidation in snow.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series