Action Sports in China – increasing participation

Today in our China series, we look at how brands are working to increase participation in action sports in China, the special challenges athletes face, and more.
Published: May 13, 2013

Editors note: Other stories in this series include an overview of the market,  a closer look at the retail landscape in China, why localization is key and how brands are trying to increase participation.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series