Oakley VP on snow, surf efforts, merger insights

A talk with Ted Li about snow apparel efforts, surf apparel push, the impact of the rough snow season and insights on merging a Southern Cal company with a large European one.
Published: May 13, 2013

Each year at SIA, I check in with Ted Li, Vice President of Oakley North America.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series