Jake Burton on major brand portfolio changes

We ask Jake what it means for Burton's strategy, why Analog streetwear will go, why Burton is shutting rather than selling The Program, why it is keeping CI surfboards, more.
Published: May 13, 2013

Burton made several big announcements about major changes to its brand portfolio to its staff and to the larger world Tuesday.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series