Adidas and New Balance Gain with Teens; Vans Continues to Slip

The respected Piper Sandler "Taking Stock With Teens" survey showed lots of movement in popular footwear brands. And Zumiez made a surprise appearance on the top clothing brands list with teen guys.
Published: October 10, 2024

Vans is continuing to lose share with mainstream teenagers, according to the latest “Taking Stock With Teens” survey by investment banking firm Piper Sandler.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series