Backcountry SVP on Brick-and-Mortar Strategy

Chris Purkey shares how Backcountry.com is approaching the stores and if the company has added brick-and-mortar expertise. He also gave us an update on what categories are selling well on Backcountry.com.
Published: May 19, 2021

Online powerhouse Backcountry.com is jumping into physical retail with two stores planned for 2021, and more to come in 2022.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series