Bogg Bag Expanding Wholesale, DTC After Doubling Sales

Often drawing comparisons to Crocs footwear, Bogg’s colorful, plastic beach bags reported more than $100 million in revenue in 2024. Founder Kim Vaccarella shares how she plans to do it again in 2025.
Published: March 5, 2025

For a brand that very nearly never made it to stores at all, Bogg Bag has had a blockbuster year, largely thanks to the brand’s wholesale partners.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series