Burton CEO on Adjusting to the Coronavirus Crisis

John Lacy discusses how Burton is adjusting future orders, how he thinks the next snow season will unfold, and why being a winter sports company has its advantages in a crisis like this.
Published: May 12, 2020

We had an in-depth talk with Burton CEO John Lacy last week about how the company is handling the COVID-19 crisis, how they are adjusting future orders, how they think the next snow season will unfold, and why being a winter sports company has its advantages in a crisis like this.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series