Burton CEO on Current Sales Trends and More

We talk to John Lacy about the crazy demand Burton is seeing online and the potential "tidal wave of opportunity" that comes with new participants.
Published: November 27, 2020

The big question on people’s minds as winter arrives is if the snow industry will see the kind of boost in participation and sales that biking, skateboarding, surfing and camping have experienced during the pandemic.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series