Burton CEO on Early Snow Season Sales, Inventory, and Hot Sellers

We talk with Burton CEO John Lacy about how Burton is performing, future priorities, and why he is thankful the company is privately held. "Being privately-held is a total competitive advantage," he said.
Published: December 19, 2022

We talked to Burton CEO John Lacy last week about early reads on the snow season, how the past fiscal year turned out, and if Burton is seeing order cancellations given the inventory issues in the market.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series