CEO Eric Crane Shares His Growth Plan for Birdwell

Former Nixon and Electric executive Eric Crane is remaking the back and front end of heritage surf brand Birdwell. We talk to him about the go-forward strategy for the brand.
Published: July 29, 2024

Here at SES, we’ve been bugging Eric Crane for a while to see what he has been up to at heritage surf brand Birdwell.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series