Boardriders: 2017 Was a "Great" Year

We talk with Garry Wall, the Quiksilver Global Brand Lead, about how Boardriders, Inc. is performing, the incredible changes new owner Oaktree Capital Management has brought to the business including military-like, backend rigor, the refreshed brand strategy for Quiksilver, the state of the industry, a push into ski, and much more

Published: December 19, 2017

While in Hawaii, I sat down with Garry Wall, the Quiksilver Global Brand Lead, for a very informative conversation about new developments with the Quiksilver brand and with Boardriders, Inc.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series