RVCA Global GM on New Plans and Strategies

Bill Bettencourt details what categories RVCA is focusing on, how it is segmenting its line, and why the RVCA women's business is "on fire"

Published: July 13, 2016

At Agenda I sat down with RVCA Global GM Bill Bettencourt to get a business update on the brand.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series