Cooler Companies Wrestle with Cooling Sales, Tariffs, and Innovation

Three companies have ceased operations or stopped making coolers in the wake of the COVID boom. SESO takes a deeper look into the cooler and drinkware categories in the post-COVID world.
Published: April 23, 2025

As the dust settles in the post-COVID landscape, U.S. cooler and drinkware makers are working to reduce their exposure to China, developing iceless cooler technology, and designing lighter models for casual outings.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series