YETI Focused on International Growth as U.S. Revenue Declines in 2025
Q4 was the company’s best quarter of the year, according to CEO Matt Reintjes, despite wholesale caution and…
News February 19, 2026
Latest In: Matt Reintjes
YETI CEO Matt Reintjes on Product Diversity and International Expansion
“There are markets around the world (where) we may be more known, ultimately, as a bags/drinkware brand rather…
News December 4, 2025Yeti Posts Q1 Revenue Growth Despite Recalls
CEO Matt Reintjes also noted on an earnings call Thursday that gross margin expanded for the first time…
News May 11, 2023
YETI Releases New Premium Bags Collection
Newest product family features expanded selection of backpacks, duffels, soft and hard-sided luggage.
Press Releases February 18, 2021
YETI Appoints Frank Gibeau to Board of Directors
The appointment has been effective since Jan. 30.Â
Press Releases February 3, 2020
YETI Opens Latest Retail Store in Chicago
The 4,900-square-foot store is in the Wicker Park neighborhood.Â
Press Releases September 27, 2019
YETI Expands Premium Bag Category
The brand introduces the Crossroads Backpack 23 and Crossroads Tote 16.
Press Releases September 5, 2019
YETI Announces the Opening of Its Charleston Store
The store is set to open June 14.
Press Releases May 30, 2019
Yeti Appoints E-Commerce Specialist to Board of Directors
The appointment of Mary Lou Kelley is effective immediately.
Press Releases February 14, 2019
