Exclusive: La Jolla Group Owner on 30 Years of Business, State of Industry

La Jolla Group owner Rich Brown shares the unlikely story of how he and some college buddies obtained the O'Neill Clothing license 30 years ago, how the company survived this long and where he thinks the surf industry is headed given the current state of the market.
Published: May 21, 2024

Editor’s note: See photos from the La Jolla Group’s 30-year anniversary party here.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series