Florida Spring Break Report: What Brands Sold for Surf Retailers

Report from the spring break capital of the world about sales trends, top performing brands and outlook for the rest of 2026.
Published: April 20, 2026

Florida is the spring break capital of the world, so SESO reached out to several high-profile retailers in the state to see how the season turned out.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series