Foot Locker Burned by Nike Dependence

Nike’s push to concentrate more on its DTC business played out in a dramatic fashion Friday when large retailer Foot Locker announced Nike was providing smaller allocations of "high heat" styles to the global footwear retailer.
Published: February 25, 2022

Nike’s push to concentrate more on its DTC business played out in a dramatic fashion Friday when large retailer Foot Locker announced that it would be carrying less Nike product in the future.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series