Hawaii Retail Dispatch: Stussy’s Staying Power, Tenōre’s Waikiki Play, and Aloha Collection’s Dominance

Why Tenōre is the brand everyone is talking about (and why their storefront is raising eyebrows), plus a look at how Aloha Collection is omnipresent in Hawaii, how Stussy continues to create demand and other brands that are winning.

Published: April 27, 2026By Tiffany Montgomery

Stussy, Aloha Collection, Tenore, Boardriders.

Clockwise from top left: Constant lines at the Stussy store; a busy Aloha Collective store; brands that used to compete fiercely in Hawaii are now carried in the same Boardriders store; 50% off sale rack at the front of the Tenōre store in Waikiki. Photos by SESO.

I spent some time this month in Hawaii and visited several stores on Oahu and Maui to check out general retail trends.

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Posted in: Executive Edition

Tagged with: ALOHA Collection, Boardriders, Hawaii, Tenore