Hey Dude’s Annual Revenue Drops Double Digits in 2024

Hey Dude’s revenue has declined the past two years as parent company Crocs Inc. works to revamp the once hot-selling brand.
Published: February 24, 2025

Hey Dude, the casual, mostly male footwear brand that Crocs Inc. acquired in 2022, recorded revenue of $824 million in 2024, a 13% decline year over year, according to Crocs. That’s on top of a 3.7% revenue drop in 2023.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series