HIC CEO Leigh Tonai Talks Surf Industry Consolidation, Business Trends, Brand Loyalty and More

We spoke with Hawaiian Island Creations CEO Leigh Tonai about consolidation in surf retail, the brands that matter most to HIC and whether the company sees an opportunity to expand following the closure of many surf brand stores after Liberated’s bankruptcy.

Published: May 21, 2026By Tiffany Montgomery

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Team Hawaiian Island Creations: Women's Buyer Amanda Utley, Merchandising Director Gayle Shizumura, Hardgoods Buyer Bert Ishimaru and CEO and partner Leigh Tonai. Photo by SESO.

Key Takeaways:

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Posted in: Executive Edition

Tagged with: Hawaiian Island Creations, Leigh Tonai