Iconix SVP Outlines Plans for Salt Life as Brand Moves to Licensing Model

An interview with Ryan Sainsott about the company’s plans for the Salt Life brand including distribution and category expansion. In addition, Sainsott discussed why Salt Life was an appealing acquisition for Iconix International, a licensing company.
Published: September 30, 2024

SES spoke Friday with Iconix International SVP of Brand Management, Business Development and Operations Ryan Sainsott about the company’s plans for the Salt Life brand, including distribution and category expansion. In addition, Sainsott discussed why Salt Life was an appealing acquisition for the brand owner and licensing company.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series